Director of Marketing
Company Name:
Hanapin Marketing
Hanapin Marketing is hiring an energetic and experienced Director of Marketing to drive continual development and integration of all three Hanapin brands: PPC Hero, Hero Conf, and Hanapin Marketing. The ideal candidate will have proven success leading an effective marketing team and building and executing comprehensive lead generation strategy, all while keeping Hanapin Marketing's vision, goals, and values top of mind. You will oversee all segments of the marketing department including outbound communication, website design, webinar promotion and hosting, paid search management, and lead generation strategy through all of these platforms. If you are looking for an opportunity to directly impact our business through your passion for marketing, Hanapin Marketing has a career for you!
Who We Are and What We Do:
Hanapin Marketing is an industry-leading digital marketing agency that specializes in just one thing: paid search advertising (PPC). We specialize in offering our clients white-glove service and management in paid search advertising, and we also run the world's most popular PPC blog, PPC Hero. Our team is comprised of some of the best PPC account managers in the industry who continually help our clients achieve the results they want and need.
We are constantly focused on continuing to craft an award-winning culture with work-life balance as a top priority. We take our jobs and company mission seriously, but we never take ourselves too seriously. We maintain an open office environment with music in the air (literally), and we always have food and coffee at the ready. Hanapin has twice been named one of Indiana's Best Places to Work out of over 1000 applicants, named an Inc 5000 company, and has been recognized as one of Indiana's Companies to Watch by the Indiana Economic Development Corporation! You'll be living in Bloomington, Indiana, an exciting, vibrant city that's nationally recognized as one of the Top 20 Places for Business and Careers (Forbes Magazine) and one of the Top 50 Places to Live (Men's Journal).
Here is what a Hanapin Team Member looks like, is this you?
Loves the Internet
Obsessively makes to do lists to help prioritize and manage deadlines
Possesses a whatever it takes attitude and thrives in challenging situations
Has excellent interpersonal skills and feels comfortable talking to a CEO or Joe the plumber
Has a strong desire to learn and is eager to tackle new situations
Able to proactively anticipate needs and follow directions flawlessly
Strives for perfection on even the smallest of tasks
Job requirements and work experience we expect you to have:
Ability to work on-site at our Bloomington, IN office Monday through Friday from 8am - 5pm
Bachelor's degree in Marketing, Business, Technology, or a related field
Proven marketing specialist with 4
years of experience
3
years of management experience leading a highly creative and effective team
Excellent Microsoft Office skills, especially Excel
Proven success developing strategic branding and lead generation programs that increase revenue growth
Eagerly willing to tackle unfamiliar problems and research best practice solutions
Keen critical thinking skills
Innate sense of urgency to complete projects quickly yet thoroughly by deadline
Strong organizational skills
Bonus items!
Experience in B2B marketing and in a multi-brand environment
MBA with a specialization in Marketing
Experience with CRM software, such as Salesforce
Basic design experience using Adobe Creative Suite
What does a typical week look like for our Director of Marketing? Key areas include:
ANALYZE & INNOVATE
Spearhead strategic branding for all Hanapin brands and ensure alignment with our overall company goal of becoming a well known, world class paid search agency
Strategize continual development and innovation of lead generation strategies through all three Hanapin brands
Participate as a integral player on a small senior leadership team
Test and develop new channels for increased conversion to cultivate loyalty with the current and future Hanapin fan base
MANAGE & LEAD
Ability to balance overall strategic branding programs and day-to-day implementation
Monitor overall department budget, staffing, and resource allocation
Manage performance and lead 1-4 direct reports by providing minimal high-level creative direction to team
Serve as primary media contact for Hanapin Marketing
RESULTS
Transform all three Hanapin Marketing brands to consistently represent us as an industry leader with a genuine personality
Continually increase leads while maintaining conversion rates across all lead sources to drive revenue growth
Manage a seamless integration between the sales and marketing departments
Continually evolve strategies for the changing digital marketing landscape
What are some of Hanapin's flagship benefits?
A true belief in work-life balance that stems from the top down
Every quarter, the entire company gets an extra three-day weekend (called 2nd-2nd).
Flexible self-scheduling where team members work any 8 hours between 7am and 7pm. Option for a 4.5 day work week with a shortened Friday.
After their first year, team members may work remote 2 days per week from home.
Performance reviews at 30/60/90 days and semi-annually thereafter.
And of course, we have all the usual suspects, such as IRA with employer match, health, dental, vision, life insurance, 9 paid holidays, and a progressive time off policy with 10 days of PTO year 1, 15 days of PTO thereafter.
TO APPLY - Please follow the below instructions exactly to be considered for this position:
1) Apply using this custom link: http://hanapinmarketing.theresumator.com/apply/uCvpJo/Director-Of-Marketing.html?source=BH
2) We require you to submit a Cover Letter. This is your chance to express yourself and tell us why we should pick you. Be sure to include the below information. This is also a great place to show your writing skills and attention to grammar.
A short but sweet killer bio / introduction
Tell us why this particular position interests you
Tell us why Hanapin Marketing interests you
Tell us how you learned about the job opportunity
Tell us why you would be a Rock Star for us as one of our team members
If you happen to have applied previously, tell us when and for what position and update us on anything that has changed since then
3) We require you to provide References. For your References, we'd love to see you endorsed by a former partner or former employer. We also understand that those people can be busy, so providing contact information for two references is also acceptable.
Thanks again for your interest in Hanapin Marketing and best of luck!Estimated Salary: $20 to $28 per hour based on qualifications.
Hanapin Marketing
Hanapin Marketing is hiring an energetic and experienced Director of Marketing to drive continual development and integration of all three Hanapin brands: PPC Hero, Hero Conf, and Hanapin Marketing. The ideal candidate will have proven success leading an effective marketing team and building and executing comprehensive lead generation strategy, all while keeping Hanapin Marketing's vision, goals, and values top of mind. You will oversee all segments of the marketing department including outbound communication, website design, webinar promotion and hosting, paid search management, and lead generation strategy through all of these platforms. If you are looking for an opportunity to directly impact our business through your passion for marketing, Hanapin Marketing has a career for you!
Who We Are and What We Do:
Hanapin Marketing is an industry-leading digital marketing agency that specializes in just one thing: paid search advertising (PPC). We specialize in offering our clients white-glove service and management in paid search advertising, and we also run the world's most popular PPC blog, PPC Hero. Our team is comprised of some of the best PPC account managers in the industry who continually help our clients achieve the results they want and need.
We are constantly focused on continuing to craft an award-winning culture with work-life balance as a top priority. We take our jobs and company mission seriously, but we never take ourselves too seriously. We maintain an open office environment with music in the air (literally), and we always have food and coffee at the ready. Hanapin has twice been named one of Indiana's Best Places to Work out of over 1000 applicants, named an Inc 5000 company, and has been recognized as one of Indiana's Companies to Watch by the Indiana Economic Development Corporation! You'll be living in Bloomington, Indiana, an exciting, vibrant city that's nationally recognized as one of the Top 20 Places for Business and Careers (Forbes Magazine) and one of the Top 50 Places to Live (Men's Journal).
Here is what a Hanapin Team Member looks like, is this you?
Loves the Internet
Obsessively makes to do lists to help prioritize and manage deadlines
Possesses a whatever it takes attitude and thrives in challenging situations
Has excellent interpersonal skills and feels comfortable talking to a CEO or Joe the plumber
Has a strong desire to learn and is eager to tackle new situations
Able to proactively anticipate needs and follow directions flawlessly
Strives for perfection on even the smallest of tasks
Job requirements and work experience we expect you to have:
Ability to work on-site at our Bloomington, IN office Monday through Friday from 8am - 5pm
Bachelor's degree in Marketing, Business, Technology, or a related field
Proven marketing specialist with 4
years of experience
3
years of management experience leading a highly creative and effective team
Excellent Microsoft Office skills, especially Excel
Proven success developing strategic branding and lead generation programs that increase revenue growth
Eagerly willing to tackle unfamiliar problems and research best practice solutions
Keen critical thinking skills
Innate sense of urgency to complete projects quickly yet thoroughly by deadline
Strong organizational skills
Bonus items!
Experience in B2B marketing and in a multi-brand environment
MBA with a specialization in Marketing
Experience with CRM software, such as Salesforce
Basic design experience using Adobe Creative Suite
What does a typical week look like for our Director of Marketing? Key areas include:
ANALYZE & INNOVATE
Spearhead strategic branding for all Hanapin brands and ensure alignment with our overall company goal of becoming a well known, world class paid search agency
Strategize continual development and innovation of lead generation strategies through all three Hanapin brands
Participate as a integral player on a small senior leadership team
Test and develop new channels for increased conversion to cultivate loyalty with the current and future Hanapin fan base
MANAGE & LEAD
Ability to balance overall strategic branding programs and day-to-day implementation
Monitor overall department budget, staffing, and resource allocation
Manage performance and lead 1-4 direct reports by providing minimal high-level creative direction to team
Serve as primary media contact for Hanapin Marketing
RESULTS
Transform all three Hanapin Marketing brands to consistently represent us as an industry leader with a genuine personality
Continually increase leads while maintaining conversion rates across all lead sources to drive revenue growth
Manage a seamless integration between the sales and marketing departments
Continually evolve strategies for the changing digital marketing landscape
What are some of Hanapin's flagship benefits?
A true belief in work-life balance that stems from the top down
Every quarter, the entire company gets an extra three-day weekend (called 2nd-2nd).
Flexible self-scheduling where team members work any 8 hours between 7am and 7pm. Option for a 4.5 day work week with a shortened Friday.
After their first year, team members may work remote 2 days per week from home.
Performance reviews at 30/60/90 days and semi-annually thereafter.
And of course, we have all the usual suspects, such as IRA with employer match, health, dental, vision, life insurance, 9 paid holidays, and a progressive time off policy with 10 days of PTO year 1, 15 days of PTO thereafter.
TO APPLY - Please follow the below instructions exactly to be considered for this position:
1) Apply using this custom link: http://hanapinmarketing.theresumator.com/apply/uCvpJo/Director-Of-Marketing.html?source=BH
2) We require you to submit a Cover Letter. This is your chance to express yourself and tell us why we should pick you. Be sure to include the below information. This is also a great place to show your writing skills and attention to grammar.
A short but sweet killer bio / introduction
Tell us why this particular position interests you
Tell us why Hanapin Marketing interests you
Tell us how you learned about the job opportunity
Tell us why you would be a Rock Star for us as one of our team members
If you happen to have applied previously, tell us when and for what position and update us on anything that has changed since then
3) We require you to provide References. For your References, we'd love to see you endorsed by a former partner or former employer. We also understand that those people can be busy, so providing contact information for two references is also acceptable.
Thanks again for your interest in Hanapin Marketing and best of luck!Estimated Salary: $20 to $28 per hour based on qualifications.
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